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ABOUT ME

A tech-savvy content designer and UX writer with a background creating and optimising health content – for D2C, D2B and B2B audiences.

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Over 5 years' experience in content strategy across digital and print platforms. Well-versed in SEO-optimisation and user-centred design practices, including web accessibility.

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Want to know more about me? Check out my LinkedIn page

PORTFOLIO

VITALITY

Redesign of the business acquisition website

Redesigning the end-to-end user sales journey for a suite of business products - and for an array of different users.

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This included:

  • Creating user personas + key user needs

  • Sitemapping

  • Workshopping with stakeholders across the business

  • Pain points and opportunities

  • Data and analytics

  • UX design.

Optimisation of health acquisition landing page

VITALITY

Optimising the health insurance landing page for new customers - to increase conversion rate and improve the user experience.

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This involved:

  • Data and analytics

  • User testing and feedback

  • Pain point and user journey mapping

  • Digital accessibility

  • CMS test and build.

VITALITY

Testing and building CMS components

Testing and optimising new components for website optimisation - for both ends of the user journey (internal CMS editors and external web visitors). This involved:

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  • Accessibility checks

  • Functionality testing

  • Collaboration with Development, Design and FED.

Want more examples of my work?

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